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24

Mar

Premium Economy – Recession came and went, this should do the same.

am sure it was a great idea. Telling business people that they can travel more comfortable than just a regular economy class but still getting some better service. Without average Joes wondering how corporations can spend so much on flights when they fire people at the same time. Premium economy, economy extra whatever they call it – that’s what it is all about. Or was. Premium seat, economy food. Premium seat, economy service. I wish that concept could now rest in peace.

Yes, they said it worked well. Well, same they said about the food passenger can buy on flight. Just to remind you all that there was a time when airlines were actually serving food and drinks to everyone, even in economy class. Asking passenger to buy the food they might like is one of the stupidest innovations ever. When questioning the practice onboard, I have been asked by many flight attendants to give my feedback to the management as they find it both impolite and complicated. Handling cash or credit card purchases is certainly that.

While I wrote my memos on my notebook for this article, I was sitting on economy extra seat on a Scandinavian Airlines flight from London to Copenhagen. And only reason I am here is that I couldn’t get a business class ticket as the booking system said no seats available. But I am counting now; 17 seats of 21 business class seats are empty so what the heck is going on? Price categories? Well, this was an expensive one.

But on cross-European flight there is really no difference between those two classes. Actually, there is only one; food. Business class passengers get warm food so I am now jealous of those four passengers front of me. And so sad for the passengers in economy, they need to pay for whatever they might be able to buy.

SAS marketing people give me some numbers; is economy extra really working nowadays? I mean really?

4+1 passengers in the business class; one guy is SAS pilot who just had his meal and went to chat with his buddies in the cockpit so he should not really been counted at all. 5 adults in the economy extra, so serving one dinner for everyone might be better and cheaper, right?

And sorry guys, I need to continue. The meal box – it’s plastic ! Where are all the environmental values you talked so much during the recession? In-flight magazine Scanorama says; Talk to us. I am talking. Are you listening?

P.S. Service on CPH-LHR flight is super good. Especially when it comes to drinks!